Al Fakher Tobacco Factory – The Pursuit of Eecellence

WORLD'S LEADING
SHISHA BRAND

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THE PURSUITE
OF EXCELLENCE

Quality isn't something to expect, It's a promise.

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ALWAYS
FORWARD

Celebrating our heritage and beyond as the #1 shisha brand in the world.

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ALWAYS FORWARD

As the world's leading shisha brand, we constantly strive for more by embracing progress. Our rich heritage, commitment to excellence and prestige standards define who we are. These core values are deeply embedded in our brand philosophy and serve as the driving force behind our journey forward. For us, heritage is not merely about the past but a foundation from which we elevate ourselves, remain relevant, and stay connected to the hearts of our community. Prestige guides our conduct, our voice and our presentation in today's world. And when it comes to quality - it is not just an expectation; it's our unwavering promise.

OUR LEGACY

We began as a quality-driven shisha manufacturer in 1999. Today, we are proud to serve shisha enthusiasts across over 100 countries, earning their trust and loyalty worldwide. While maintaining an unwavering commitment to product quality, we remain equally dedicated to exploring new ways to delight our customers. Consistency in quality, exceptional taste and innovation will continue to propel us forward.

SUPERIOR CRAFTSMANSHIP

Driven by craftsmanship and creativity, we lead the way forward. Whether through innovative flavors and immersive experiences, we continuously collaborate with the best to ensure our customers are consistently delighted, inspired, and deeply connected to the essence of our brand.

COMMITTED TO EXCELLENCE

We are continuously committed to enhancing the shisha experience, hence directing all efforts and focus on sourcing the highest quality ingredients and investing behind innovative product research & development initiatives. Quality is our utmost priority.

Today, we are collaborating with the world's leading shisha innovators, blenders, scientists, engineers, and a network of world-renowned laboratories.

OUR
PRODUCTS

PREMIUM FLAVOUR

PREMIUM FLAVOUR

ELEVATED SHISHA EXPERIENCES

PREMIUM EXPERIENCE

PREMIUM FLAVOUR

THE PURSUIT OF EXCELLENCE

We are committed to continuously enhancing the shisha experience. That’s why we have focused our efforts on all things shisha – from sourcing the highest-quality ingredients to investing in the most innovative research and development for our products. We will stop at nothing to provide the best shisha experience. Quality is our top priority, which is why we carry out a rigorous safety screening process for all our ingredients.

Today, we are collaborating with the world’s leading shisha innovators, blenders, scientists, engineers, and a network of world-renowned laboratories to pave the way for a better shisha experience.

PREMIUM FLAVOUR

CRAFTSMANSHIP AT ITS BEST

We don’t just strive to be ahead but to lead with craftsmanship and creativity in mind. Whether it’s through new, imaginative flavors or exciting, immersive experiences, we are constantly engaging with the very best to ensure that our consumers are always delighted, inspired, and connected to the essence of our brand.